Benedikt Lehnert
Ben is a design executive with 20+ years of expertise creating products people love and leading the teams behind them. His work has shaped how billions interact with technology.
As founder of 74West, he provides sleeves-up advisory services to CEOs, executives, and boards navigating pivotal organizational moments. Ben works directly with clients—from startups to Fortune 10 companies—at the intersection of customer experience, design integration, and strategy execution.
Ben teaches entrepreneurship and design at Princeton University during the academic year and the eLab summer program. His work explores the convergence of entrepreneurship, humanistic design, and business leadership, focusing on AI and co-creativity, neuroaesthetics, and design's socio-economic responsibility.
As a board member of the Design Executive Council (DXC), Ben helps shape humanistic design standards and strategic leadership as AI transforms experience design and business strategy.